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I designed and developed this animation, visualization and SEC-compliant website for an ETF fund that bundles the top 25 equity and 25 non-equity funds into a single holding. The fund, named ETF50 (ETFF), which ultimately didn't launch, had a unique algorithmic methodology that needed explaining, which we also saw as a marketing opportunity. Our goal was to provide a compelling overview of the ETF's selection criteria, as well as provide market performance data about the ETF and all of its constituent funds.